To keep up the theme of talking about mistakes and fails, here’s another article covering some serious mistakes people today keep making, which shouldn’t be happening if you want to get good results. The fact of the matter is that it’s not possible to achieve any good results if you keep making the same mistakes, so here are a few that we see quite often these days.
1. Single keywords
Long ago in a land far, far away, things used to be relatively simple and people managed to game the system and get results by stuffing their content with keywords. After that, Google caught up to them and that practice was discontinued, but people still continued to use keywords as the basis of their content – this was not forbidden. However, today, while it’s still not forbidden, it’s but one of many factors and the truth is that it’s not like this is going to change anytime soon. Single keywords are not going to return. Content complexity and relevance are a lot more important now.
2. Going “all in” on backlinks
Hey, don’t get us wrong. We like backlinks as much as the next company. However, backlinks are not what they used to be and today they’re not the thing one so much creates as it is the thing one manages to acquire through good content. The process is a lot more natural now and has to be, or else the big bad Penguin will come and penguinalize (feel free to use this pun) you.
3. Not paying attention to people
When this whole SEO thing started, we were writing as much for people as we did for the search engines. This has changed over the last several years, but some folks keep making the mistake of trying to write for the search engines, while the search engines are too smart for that now.
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