3 Things You Should Pay Attention to When Looking for an SEO Agency

3 Things You Should Pay Attention to When Looking for an SEO Agency

SEO is not cheap, we’ve covered this much already. It takes a lot of time, effort, energy, creativity, and sometimes metaphorical blood, sweat, and tears (though the tears part is not always metaphorical). This means that there is absolutely no way that an SEO service is going to be cheap, though some agencies will claim it. Here’s a few things to pay attention to when hunting for an SEO agency.

1. If it sounds too good to be true, it probably is.

If it swims like a fish, makes no noise like a fish, and… um, whatever else fish do (eat, we guess?), then let us tell you what – it’s probably not a horse. It’s a good policy not to judge a book by its cover, but covers do reveal some sort of information about the book. If it says, “Dictionary” on the cover, you’re probably looking at a dictionary, not “War and Peace”. In the same manner, if a company is guaranteeing you first place on the first page of Google for $99 a month, they’re probably full of it.

2. Making guarantees.

Speaking of guarantees, this should raise another red flag. No one, not even Google can make guarantees about anything. The algorithms work in (somewhat) mysterious ways. We have a pretty good idea what to do, but not enough to guarantee results. This is not the early 2000s when SEO was just appearing and was mostly mechanical work. No guarantees.

3. Using “secret methods.”

The “secret methods” to success are the SEO equivalent of a fortune teller letting you know the lottery numbers for the day after tomorrow – yeah, trust us, if s/he knew them, s/he would use them instead of telling them to you for a small fee. “Secret method” is another name for black hat or deceitful tactics that will almost always get you penalized.

NXTFactor has the pleasure of presenting our fantastic SEO services. We are happy to let you know that we use no shady tactics and that we would gladly take care of your site for you. Just give us a call.