There is no way around it, folks. Social media and SEO are, at least for now, intertwined. One part of your digital marketing campaign is bound to influence the other, which means that you need to make sure that you’re doing well on both fronts. It’s difficult, we know, but that’s why we’re here to help. This article will familiarize you with some social media factors related to SEO.
The first thing that you need have a look at is your number of followers. Whether it’s Facebook friends, Twitter followers, Google+ circles, etc., the more, the merrier. Users are usually attracted to high quality content. When you have many friends/followers/whatever, you’re indicating to Google that your content is liked by lots of people and that means that it should be more heavily recommended (through a higher rank). Furthermore, the more followers you have, the more inbound links you get, and as we’ve already discussed, this is somewhat important.
Proper social media presence will also help you increase the overall brand awareness for your business, which is another very important factor for having a successful SEO campaign. Brand awareness is usually translated into more followers, likes, friends, circles, and links.
Finally, you can attract lots of high quality, authoritative links to your site if you produce good enough content. However, this really is crucial because authority websites are not going to link to your site (thus increasing your rank) if your content is not impeccable. It has to be excellent both on your social media platform and your company website. If you manage to achieve that, then you’ve accomplished the hard part. The rest is playing the waiting game.
NXTFactor has a lot more excellent tips for you. We also offer top notch digital marketing services so if you don’t feel like handling all of this on your own, you can feel free to browse around our site and hire us.