We suppose that it’s impossible for a field as complicated as SEO to not have a mythology associated with it, so it’s pretty natural that there are so many self-perpetuating myths out there that just won’t go away. The sad part is that they were either once true, or still are in some respect, but are so skewed from reality that end up hurting your ranking. Here are some of them.
SEO gives fast results
SEO is more of a marathon than a sprint, so no, it does not give fast results. The results come after months of hard and proper work and careful study of the conditions, the market, the content, the viewership or readership, and more. SEO is something you do to yield fruit in the long run, not because you’re looking for quick profits. If that is your aim, then you’re out of luck but this is not where search engine optimization shines. Sadly, too few understand this, and the ones that do often do too late, and end up wasting a lot of money for nothing. Be patient, results will come, but don’t believe anyone who promises them now.
SEO is easy
SEO is easy, right? Slap a few keywords here, slap a few links there, and you’re done. Yeah, that’s how it used to work, but now it’s far more complicated as search engines have gotten smarter. The thing is that now quality work is far more appreciated than it used to be, so this is the focus. SEO is not easy.
SEO is a sure thing
SEO is more of an art than a science – this is truer today than ever before. We know some of the conditions that we need to meet in order to get good results, but at the end of the day, no real guarantees can be made 100%. We work with odds. Ours are pretty good, but even we can’t go as far as calling it a sure thing. We don’t want to piss search engines off.
NXTFactor offers high quality SEO services at affordable prices. Do check us out.