When it comes to SEO, there are many things you should keep in mind. Mainly the fact that most of what we do is actually backwards-engineering, meaning that Google don’t actually tell us how to do our job more effectively, so we have to figure it out on our own. Actually, they do give us some guidelines, but we end up filling the blanks (and there are lots of blanks, let us tell you that much). This is important to know because at the end of the day the field is changing all the time.
Don’t overthink it
Like we’ve said, it’s not like Google is telling us what to do. The difference between the good and bad SEO companies is adaptation. Some are better at it than others. However, the subject matter requires work, not just “figuring it out”, so one could say that overthinking it is detrimental to progress. At the end of the day what Google wants for its clients is the best possible content for their queries. If you know that, it’s easy to figure out the details later. Just thinking about it won’t get any results, and many fall into this mental trap.
Fresh content
Content freshness is an important factor in terms of SEO and is absolutely essential if you want to keep your readership. New content on your site, especially if it gets updated frequently, tells Google that you’re serious about what you do. You also need fresh content to attract more people (which is a factor, as well). This is a win-win. Requires work, though.
Long-tail keywords
Keywords used to be pretty simple back in the day – you stuff your text with them, you get results. The problem is that this is no longer the case. In fact, it is not the case at all because keyword stuffing will definitely get you a nice penalty from Google. Long-tail keywords are now far more important.
NXTFactor offers excellent SEO services and more advice if you need it. Have a look around!