SEO: What’s the Difference Between Optimizing for Content and Optimizing for Keywords?
At the dawn of time (a few years ago), things in SEO were a lot different. Keywords ruled the Internet and it was entirely possible for you to have terrible content slapped on the first page of Google with superglue because the algorithms were a lot more basic than they are now. Needless to say lots of people didn’t like that, and when people don’t like something, Google doesn’t like something (unless we’re talking about Google+, because we all remember how that turned out; and still, despite they forced us into using it, it’s not a respectable social network and no one says, “Find me on Google+”). This in turn means that they dedicate time and resources into improving their algorithms and make sure that you can’t do that anymore.
Fast forward to present day and keywords are still a significant factor in the work of SEO, but not as they used to be. Right now you can’t achieve anything with simply placing a few keywords in strategic places and despite the fact that this is something most people still try to do, it doesn’t work. No, right now the way you need to optimize is more related to the content, matching the topic with the title, and sprinkling the keywords throughout the text in a natural and organic manner. This means that the focus should be on the message you’re trying to deliver, rather than on the means of delivering it. It’s not about quantity, it’s about quality. Make sure that your clients are happy with what they read and they will definitely share it all over the place. Let optimizing for keywords where it belongs – in a museum.
NXTFactor can handle all your SEO affairs. We are a growing company with clients all over the world and we’ve proven ourselves more than enough times. But enough talk – give us a shot and you’ll see.