“I Got a Crush on Obama” featuring Obama Girl was posted in June 2007 by the comedy network Barely Political, and immediately became one of the most buzzed about online videos of all time. In 2010 Newsweek named the video the #3 biggest meme of the decade. When we got to work on their social media campaign, our team at NXTFactor had only one goal in mind – how would we make this go viral.
The first video was an immediate phenomenon and featured the day after it was posted on CNN, Fox News, The View, ABC and MSNBC.
More Obama Girl videos followed including Obama Girl vs Giuliani Girl, Super Obama Girl and Ralph Nader and Obama Girl. In total Obama Girl videos have been seen over 100 million times. Amber Lee Ettinger appeared on Saturday Night Live, was named the Hottest Girl on the Internet in 2008 and has become one of the most memorable characters of the 2008 election.