“Go Mobile or Go Home!”

Rephrasing the good old saying in this manner works perfectly. It’s absolutely fantastic how it fits the current situation so well. More than half the internet traffic is now in the realm of mobile (about 60%, to be exact). The tendency is only increasing. People don’t like to sit around on their computers anymore. They like to move around, talk to their devices, and get results immediately. This is why algorithms are shifting towards more comprehensive mobile results, and why most websites today aim at providing users with awesome mobile experience.

If your website is not mobile, then you’re not competitive. This is a fact of life. You need to consider how many people daily would have the potential to visit your website but aren’t because you don’t have a good mobile platform. Responsive or adaptive (there is a difference between the two) web design are a must, unless you want to have a whole separate mobile website.

Responsive web design allows the website to fit the screen of the device that displays it. It’s basically going to match it whether it’s a PC, a laptop, a tablet, or a phone. Adaptive web design actually adapts the site’s layout to the device. The adaptive component has a predetermined set of sizes to display, and detects which one your device has. It may not seem like a huge difference, but the delivery mechanism is important. Still, it’s good for your SEO efforts to have at least some kind of mobile platform. A separate mobile website is not a bad idea, in general, but it would involve a bigger investment in terms of creation, support, and content.

NXTFactor can ensure that your website has all the necessary requirements for success. Although this is never guaranteed, once you cover the prerequisites, you have a much bigger chance. We can help you go mobile and so much more.