Mistakes are to be expected, especially when we’re talking about a highly volatile field like SEO. Things that were OK yesterday are mistakes all of a sudden, or so it seems. Of course, change is generally much more gradual and is usually called for by the users, who demand quality content, and this is exactly what search engines want to give them. This means that most of the changes are actually quite easy to predict, all the while the core principles are being upheld. Here’s the three mistakes you should stop making if you want to see better results.
1. Ignoring social networks
Social media are an integral part of SEO. The more people share your content, the better ratings you will get because in the search engines’ eyes, this means that your content is of high quality. Quality over quantity has been the name of the game for a while now, and we’ve talked about this many times, yet we keep seeing people making the same mistakes. Make sure that your content is readable and useful to people so they feel the need to share it. This will drastically improve your ratings.
2. Focusing on keywords
It’s not that keywords are no longer useful, but times have changed. The truth is that keywords are now more useful to let search engines know what your page is all about, rather than enabling people to find said pages through keywords. If you’re going to use keywords in the text, make sure that they are long-tail ones. Otherwise, keep the rest in the title and headings to make it easier for crawlers to figure things out.
3. Not paying attention to what people want
Stop trying to force people to read your content and pay attention to what they want. Make your content for the people and pay attention to feedback. This will go a long way toward improving your overall standing.
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