In a world where Google is sixteen years old and growing without any signs of slowing down, you can easily see why having a good position in the midst of the search engine giant is essential. With more than 50% of the traffic to your website coming from organic search, you can’t afford to be on the second page of Google (a desolate, parallel plane of existence where only the true search enthusiasts or the conceptually confused ever go). This is where SEO comes in, but SEO changes all the time, and even though the basic principles always remain the same (provide awesome content and great user experience), the devil, as they say, is in the details. Make sure that you’re always using the latest techniques available in any SEO expert’s repertoire.
Content
If you suspected that this is where we’d start, then perhaps you already enough about modern SEO strategies. The truth is that creating relevant content for your niche is getting harder and harder. With so many other people doing it, whatever you write almost always seems derivative, at best, and a total rip-off, at worst. That’s what you should always strive to be a step ahead of your competitors and, quite naturally, be an actual authority in your field. Show people that you know what you’re talking about, and they will come. Thus, Google will be pleased to present you to them.
Social Media and ROI
Social media is now an integral part of SEO. There is no denying it. Every time you publish a blog post, you should share via the proper channels. Every time a new page emerges, you have to let people know this is fresh, and useful, and awesome. But this is not what will bring you your ROI. That comes from truly great products, fantastic services, and amazing user experience.
NXTFactor can you with all of that. We always stay up-to-date and make sure that you get the most contemporary SEO available. With years of experience and a proven track record, we’re confident that we can handle your website professionally and skillfully.