Social media has become an integral part of SEO, already. In case you haven’t noticed, this idea is getting more steam as we speak. Some managers are trying to integrate better social media practices, while others are still waiting to see if this will be worth it. If you’re the second type, then you’re costing your company resources.
Ultimately, you want to have a great SEO and SMM campaign. This is the idea scenario and even though it will take more resources, this is what increases your chances of getting a return on your investment. After all, you don’t want your competitors blowing you out of the water just because you were too slow to get in touch with the times. It’s sad, but it’s true. Marketing can do a lot for a product. You can no longer hope to sell it on merit, alone. Actually, this has been the case for a long time, but today it’s more obvious than ever.
How do SEO and SMM relate? It’s really simple. When you have a good SMM campaign, this causes people to start sharing your pages. When people share, others do, as well and thus your content starts to spread. The more people share it, the more Google believes that your content is worth showing, which increases your SEO rank. On top of that, SMM includes calls to action and if done correctly, leads to other direct and indirect benefits. Basically, you can’t go wrong with a good SMM campaign.
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