Is SEO Stepping Down in Favor of Social Media?
Some people seem to suggest that SEO is stepping down in favor of social media and that it’s more economically beneficial to invest in social media rather than SEO. Is this the case? No, of course not. Saying that you should invest in social media instead of SEO is like saying that you shouldn’t eat protein in favor of carbohydrates (hint: they’re both macronutrients your body needs). The same principle applies here. In this analogy your business is your body and social media and SEO are macronutrients that fuel it. It needs both in order to function properly. In fact, you can even synergize them and make sure that people share your content on social media, thus granting you a better ranking. At the same time, good social media posts may bring more people to your site, which would in turn cause more sharing and a better rank. Thus the wheel starts to turn. You get the point.
Would it ever be a good idea to choose one instead of the other? Well, sure, you can survive mostly on carbs, and for a time you won’t know the difference, but then your body will begin to show you why that wasn’t such a good idea. Your immune system will become more vulnerable, you will start to lose lean body mass as your body begins to literally eat itself in order to meet its amino-acid needs – not a pleasant sight. In the same way choosing only SEO or social media is a bad idea. Sure, your business can function without one for a time, but then the differences will start to show, and it won’t be something you like.
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