SEO is a discipline that evolves all the time. As search engines get better at their job, we’re forced to look for smarter and smarter ways to help them recognize the value of our websites and send people over. We’re saying “smarter”, but we really do mean “more effective”. And in this day and age, nothing is more effective than producing high quality content that people would love to share and across to their friends and other people they know for the reason of potentially reading it and sharing it as well. This is how you get natural links and you get recognized as an authority if enough people do this.
The fact of the matter is that no matter how hard you try nowadays, link building won’t get you far. Back in the day there was automated software that was doing that for you and produced some great results. Then a penguin came along and destroyed the entire notion with extreme prejudice. The idea that you can now use software to building links is simply ridiculous. The more you try it, the higher the chance you will get caught and be penalized. Google are much smarter than you think.
Link-building in any inorganic way is detrimental to SEO. The only way that is true for now and will probably remain true in the long run is writing high quality content people actually want to share. So don’t focus all your time and money on pointless link-building. Instead, ensure that people would like to share your content. Make it worthy. Say something that is worth sharing and watch the magic happen.
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