When it comes to SEO, many practitioners believe that keywords and link building are the most important and fundamental aspects of the field. However, despite the fact that this used to be the case a few years ago, it no longer is so other factors should be taken into consideration, as well. The fact of the matter is that SEO is no longer as simple as it used to be. Google has evolved, and search engine optimization has evolved with it. You need to adapt if you want to stay in the game. Here are some things that are more important than link building.
Mobile optimization
Even though the Mobilegeddon wasn’t nearly as dramatic as it was supposed to be, mobile optimization is still a very important factor in proper search engine optimization. If your site is not optimized for mobile, you should definitely have a look at how that is affecting your traffic and ranking. There are fields where people enter a site mostly through desktops or laptops, so that should be fine. However, odds are this is not the case and you get lots of mobile traffic, which will subside if you don’t ensure that mobile users get a great mobile experience.
Quality content
Back in the days of yore (not to be confused with the play), content used to be all about keywords. Today, it’s more about quality and information. You no longer produce content for the search engines – you do it for the people who will actually read it once they get to your site. This really important because it makes people more inclined to share, which leads to natural link building without you even having to think about it.
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