Asking why competent social media marketing is important is like asking why your customers are important. If you’re a big company with a huge clientele, you can afford to make mistakes and implement changes people hate simply because people won’t turn away from you. This is especially true when there is no better alternative. However, if you’re not a big business, then every client feedback and every opinion matters. This is where competent social media marketing comes in handy. It allows you to establish a good connection with your customers, advertise your products and show them new promotions, as well as listen to their feedback.
People are eager to tell you what they think. If you listen to their suggestions, they will become loyal and even advertise you themselves by posting links to your site. This is what you want to be doing. The gaming industry is one of the biggest in terms of revenue, yet a small company like CD Projekt Red managed to impress everyone because they listened to their clients’ concerns. Now the company is not so small anymore but they still listen to community feedback. This is the hallmark of a good company.
Competent social media marketing will also ensure that you get better exposure. You can use it to promote your YouTube videos (yet another form of marketing), as well as to provide more inbound links to your websites. Links are of chief importance in SEO and the more people talk about and share your products, services or company name, the more exposure you will be getting.
Good connection with your customer is extremely important. Those are the people who will help you succeed. Go out there and make them proud. Show them than you care about them. Show them that they matter and let them help you reach the stars. Good luck.