Everyone knows a picture is worth a thousand words, not to mention a video. According to IAB Interactive Advertising Revenue Report, the revenue of digital advertising in the first quarter of 2013 increased 15.6 percent higher than the first quarter of 2012. And YouTube is the top three search engines based on ComScore research. More and more people like to search product information on YouTube so YouTube definitely has the potential to become the great marketing platform.
Based on the YouTube statistics, there are more than 1 billion unique users visiting its website monthly. Having a channel for your brand with relevant titles and qualified contents will help you reach thousands of potential customers around the world. Another benefit of using YouTube is that it is cost-saving. Usually, marketers buy ads on a cost-per-action basis, and pay per view based on keyword searches. Moreover, marketers can target at very specific viewers and allow them to forward videos to other websites. All these backlinks related to your own website will get your website a higher search ranking, too.
There are the four types of YouTube Advertising:
1.Display ads. Include banners and ads on the right or above the side of the web pages across the whole website.
2. Overlay in-video ads. These ads will appear on the bottom portion of video. Typically, they will appear at the fifteen second mark and can be closed by the viewers or they will minimize automatically.
3. TrueView in-stream ads. These ads show either before or in the middle of videos. Viewers can decide to watch the full ads or skip it after the first five seconds. The ads will be charged only when viewers watch for more than 30 seconds or the whole ads. YouTube will determine when the ads appear by the content type and how users found those videos.
4. Non-skippable in-stream ads. These ads may show before, in the middle of or after videos. Viewers are not allowed to skip the ads so this type of ads also has a higher abandonment rate. Marketers can buy in-stream ads by CPM basis. Usually, this type of ads can generate more CPMs than other types of ads on YouTube.
If you have not consider to have a YouTube account yet, you can probably start to plan what kinds of stories or contents of your brand that your customers would like to watch online. Using a fun way to promote your brand will increase the likeness of your viewers.
Reference: https://support.google.com/youtube/answer/2467968?hl=en