SEO: Work in Progress
Some people don’t seem to understand this, but SEO is actually nothing more than work in progress. It’s never complete. Things change all the time and you have to change with them in order to stay relevant. There is no “end game”. You just keep working it and that’s it. If you don’t, your rank disappears and it’s taken by someone else who is working it. It’s simple as that.
That’s why SEO costs you an investment of the kind that you have to keep pouring in in order to see results. The more you do, the better the results (usually). The moment you decide that this is it, you’re happy with what you’ve accomplished, this is the moment you start losing ground. This is the moment of your diet when you say “I’ve lost enough weight, there’s no need to diet anymore” and you gain all the weight back without even realizing it until one day you look at yourself in the mirror and realize that you’re getting fat again, only with SEO you’re not gaining anything the moment you stop, but you rather begin losing it. That’s it – you don’t work on those sites, they can’t stay relevant. Less and less people start to visit them and soon after Google decides they’re done, they fall in the ranks. The more they fall in the ranks, the less people visit them. This means less shares, less visits, less support, which means that they’re going to lose even more rank. And it’s a perpetual fall. Unless you stop it by beginning to work on them again. But there is no point in letting all your progress go to waste. Just realize that the work is never done.
NXTFactor can take care of your SEO needs for as long as you wish. Just gives us a call.